BeforeMenopause hit hard: brain fog, memory loss, no balance, sudden +50 lbs. Tried everything, nothing worked.
TurnStumbled on intermittent fasting, started an eating window that same day. The fog lifted in under a week.
ResultLost 51 lbs in 15 months, kept it off 5+ years. Turned it into her mission.
Logistics
TimingWed Aug 5, 6:30 AM her time (she is making a real effort, thank her and do not overrun 30 min).
Her noteShe wrote when booking: "Anything I should know to prepare? I enjoy a natural flow." → keep it conversational, no rigid script. (Already answered by email.)
RemindersAuto-sending in her timezone: welcome (sent), 24h, 1h, 15 min before. She will not forget.
FormatVideo, both on camera. She keeps the full recording + clips. Not a public show, kept private.
RUN OF SHOW
The 30 minutes
The heart is her coaching and her story — that is where most of the time lives and where she opens up. Rows 3–5 (★) are the core. The amber row is the one strategic detour that sets up the close.
0:00–0:02Warm-up (thank her for the early start)short
0:02–0:07Her story — menopause to fastingher heart
0:07–0:14How she actually coaches ★the core
0:14–0:20The journey — best moments, 200 podcasts, the book ★the core
0:20–0:25The hard parts + the magic-wand question ★sets up the close
0:25–0:30Reflection & where to find herwarm close
THE QUESTIONS
Segment by segment
Casual, like two people talking, never an interrogation. Ask maybe 60–70%, follow the thread. Bold sub-lines (↳) pull the story deeper. React, laugh, let silences breathe.
1 · Warm-up
0:00–0:02
She is up at 6:30 for this. Open warm, make her glad she came.
Laurie, good morning, and honestly, thank you, 6:30 your time is a real commitment. How are you feeling this morning?
Are you a natural early riser, or is this the fasting discipline showing?
Alright, I am going to hit record, all good? Perfect, let's just talk.
2 · Her story — menopause to fasting
0:02–0:07
This is her heart. Ask, then get out of the way and let her tell it.
Take me back to before you found fasting. You have said menopause hit you hard, what was that stretch actually like day to day?
The brain fog, the weight, feeling not like yourself, what was the lowest moment?
And then intermittent fasting. Do you remember the day it clicked?
You have said the fog lifted in under a week. What did that actually feel like?
You lost 51 pounds and kept it off for years. At what point did this go from "my own fix" to "I have to help other women with this"?
Soundbite to chase "The fog lifted in less than a week" — that line is the whole episode. Pause and let it land.
3 · How she actually coaches ★
0:07–0:14
The core. Her craft and authority. Go slow, ask why and how.
When a woman comes to you brain-fogged and frustrated, having tried everything, what is the first thing you tell her?
What do most women get wrong about fasting, especially in menopause?
What is the myth you are always having to undo?
Fasting sounds simple on paper. So what is the actual work you do with someone, what makes the difference between it working and not?
How much of what you do is the fasting itself versus the mindset, getting her to believe it can work for her?
You coach women from the US to New Zealand to Ghana. Does the work change across all those lives, or is the core the same everywhere?
Soundbite to chase Her one-line philosophy of what actually makes fasting work in menopause. That is the quote that positions her.
4 · The journey — best moments, 200 podcasts, the book ★
0:14–0:20
The core, and the high. Transformations, the "why I do this", her platform.
You have changed thousands of lives now. Is there a transformation that still gives you chills?
Take me to that moment, what did she say to you?
What is the most rewarding part of this work, day to day?
You have been a guest on over 200 podcasts. How did that even happen, and what has putting yourself out there that much taught you?
You wrote a book, Celebrating Your Vibrant Future. What made you want to put it all on paper?
What do you know now, after years of coaching, that you wish you had known when you started?
5 · The hard parts + the magic-wand question ★
0:20–0:25
Sets up the close Asked casually, these surface the exact leak Fjelt fixes. Do not pitch, just listen and remember her words.
Be honest, what is the hardest part of running Fast Forward Wellness? The coaching itself, or everything around it?
If she says marketing / getting found / the business side, that is the opening. Let her keep talking.
With 200-plus podcast appearances, you are reaching a huge number of women. Does it ever feel like some of that reach slips through your fingers before they ever work with you?
If you had a magic wand and could fix one thing about how new women discover you and actually start working with you, what would you change?
Where do you want Fast Forward Wellness to be in a couple of years, bigger, more automated, or just steadier?
Remember her exact words. Whatever she names here becomes your opening line when you follow up to close.
6 · Reflection & close
0:25–0:30
End warm and high. Give her the mic to be proud and point people her way.
When you look at what you have built, what are you most proud of?
For a woman listening who is in that menopause fog right now, what would you say to her?
Where should people go to find you and start?
THE CLOSE
Her leak, and what we sell her
She is a dream first client: real money, a proven offer, huge reach, and an obvious funnel leak. This is how the interview becomes a signed client.
The leak (name it after the interview)
No email capture200+ podcast appearances send people to a site that captures zero emails. Her single biggest asset leaks straight out.
No sales video (VSL)A $6,997 program sold with "Sign Up" buttons and no video that pre-sells it or builds trust first.
No lead magnetNo free fasting quiz or starter guide to turn a curious podcast listener into a subscriber she can nurture.
No nurture sequenceAnyone not ready to buy today never hears from her again. The list she is not building would be her warmest audience.
Her bottleneck is not reach and not coaching. She has more of both than almost anyone. It is capture and conversion. That is the easiest, most obvious Fjelt job there is.
What Fjelt builds & sells her
Build
What it does
Fjelt price (she can afford it)
Lead magnet + capture
Free "menopause fasting" quiz or starter guide, email-gated, on every podcast landing
Build €2,000–3,000 + retainer €400–600/mo or rev-share on recovered leads
Email nurture
3–5 email welcome sequence that warms podcast traffic toward her programs
VSL funnel
A short sales video that pre-sells the $6,997 Flourishing program before the call
Self-serve booking
Application + scheduling so ready buyers can say yes without friction
She is a premium client: established, high-ticket, real revenue. Price at the top of the range or a rev-share on the leads we recover, this is not a discount deal. She can afford it comfortably.
The transition — interview to offer, no hard pitch
The interview stands on its own and she keeps the recording. But segment 5 hands you the opening. Do this after, not on the call:
1Deliver first. Send the edited recording + clips, no strings. You are now the person who gave before asking.
2Echo her own words. "You said the hard part is [her exact words] — that is literally what we build for coaches." Use her language.
3Show her the leak with a number. "You have been on 200-plus podcasts. Your site captures zero emails. That is your biggest asset walking out the door." She is savvy, lead with the data, not features.
4Offer one concrete first step. "Let us start with just the capture piece, a quiz and a nurture sequence, and see how much of that reach we get back." Small yes, not a big program.
"Laurie, honestly, watching how much reach you have versus how little of it you capture, that is the exact thing we do at Fjelt. Want me to show you what plugging that leak could look like?"
HOSTING
Reminders
Do
Thank her for the early start, and mean it.
Let her tell the menopause-to-fasting story fully, it is her heart.
React honestly. "The fog lifted in a week? That is wild."
Echo her last words back as your next question.
Remember what she names as the "hard part", that is your close.
End on time. 6:30 AM for her, respect it.
Don't
Pitch Fjelt on the call. The objective is to listen and build trust.
Call it a "podcast" or "show", it is a private recorded chat, hers to keep.
Rush her story to get to the business part.
Undersell the close, she has real money, price with confidence.
Overrun. Warmth plus respect for her time is the whole game.
Fake enthusiasm, she has done 200 of these and will feel it.